DJ/Music Production software allows for enormous customization. Custom FX racks, custom track layouts, custom midi mappings, etc. You can personalize everything about the software and it's awesome. My only complaint as a DJ/producer is that I have no ability to modify the hardware. If I wanted a mixer for DJing shows that had a giant fan of green buttons and knobs down the middle with LED VU meters, I would have to settle with the closest commercial controller available. To me this is a downfall. If I could customize anything about my DJ/production setup, it would be the interface that I actually touch with my hands and physically interact with. I want that to make sense to me. I don't want to feel creatively hindered because the controls feel cumbersome and convoluted. I want to feel like the controls aren't even there, and I can just think about the music. This is where GB Midi comes in. GB Midi is a platform that allows musicians to dream up whatever hardware situation they like and have it built in the form of a Midi Controller. As I have control over every level of the design, we can build it precisely to your spec. We can build that green button fan mixer no problem and it will interact with your favorite DJ/production software (Ableton, Traktor, Serato, etc.) seamlessly! We can even add custom behavior to the control as I write all the onboard software for the controller. There are so many possibilities. That's what GB Midi aims to do.